MAKE THE FILM.

WE DO NOT WAIT FOR PERFECT CONDITIONS. PROGRESS COMES FROM MAKING THE WORK, NOT TALKING ABOUT IT.

1. STRONG IDEAS FIRST. ‍EVERY PROJECT STARTS WITH A CLEAR STORY AND A REASON TO EXIST.

2. PLAN HARD. ADAPT FAST. ‍WE PREPARE PROPERLY, THEN RESPOND QUICKLY WHEN THINGS CHANGE.

3. LEAN BY DESIGN. ‍SMALL CREWS. CLEAR ROLES. EVERYONE HAS A PURPOSE.

4. EVERY FRAME COUNTS.‍ EVERY SHOT, CUT AND SOUND MUST SERVE THE STORY.

5. USE WHAT YOU HAVE. ‍CONSTRAINTS SHARPEN DECISIONS. BUILD WITH WHAT’S AVAILABLE, NOT WHAT’S IDEAL.

6. THE FILM DOESN’T END ON SET.

   WE CARRY THE SAME CARE THROUGH EDITING, SOUND, COLOUR AND DELIVERY.

7. THE LONG GAME.

   WE CHOOSE LASTING WORK OVER QUICK WINS. REPUTATION IS BUILT FILM BY FILM.

   RUN N GUN ISN’T DEFINED BY A GENRE. IT’S DEFINED BY HOW WE APPROACH THE WORK.