MAKE THE FILM.

WE DO NOT WAIT FOR PERFECT CONDITIONS. PROGRESS COMES FROM MAKING THE WORK, NOT TALKING ABOUT IT.

1. STRONG IDEAS FIRST. ‍EVERY PROJECT STARTS WITH A CLEAR STORY AND A REASON TO EXIST.

2. PLAN HARD. ADAPT FAST. ‍WE PREPARE PROPERLY, THEN RESPOND QUICKLY WHEN THINGS CHANGE.

3. LEAN BY DESIGN. ‍SMALL CREWS. CLEAR ROLES. EVERYONE HAS A PURPOSE.

4. EVERY FRAME COUNTS.‍ ‍EVERY SHOT, CUT AND SOUND MUST SERVE THE STORY.

5. EVERY FRAME EARNS ITS PLACE. ‍EVERY SHOT, CUT AND SOUND MUST SERVE THE STORY.

6. FINISH THE WORK PROPERLY.

   WE CARRY THE SAME CARE THROUGH EDITING, SOUND, COLOUR AND DELIVERY.

7. THE LONG GAME.

   WE CHOOSE QUALITY OVER SHORTCUTS AND REPUTATION OVER HYPE.

   RUN N GUN ISN’T DEFINED BY A GENRE. IT’S DEFINED BY HOW WE APPROACH THE WORK.